Apple's Tim Cook Says Giving Up Your Data for Better Services Is 'A Bunch of Bunk'Apple chief executive Tim Cook urged consumers not to Think the dominant tech Business narrative the Information collected about them Can lead to better services.

In a meeting with”Vice News Tonight” that aired Tuesday, Cook emphasized his company’s commitment to consumer privacy, placement Apple’s company as one that stands apart from technology giants which compile enormous amounts of personal information and sell the capability to target customers through advertisements.

“The narrative that some companies will try to get one to believe is: I’ve got to carry all our data to make my support better,” he explained. “Well, don’t believe them. Whoever’s telling you , it is a bunch of bunk.”

Cook’s remarks come at a pivotal period for Silicon Valley. In the last year, tech companies and their executives have come under unprecedented scrutiny from elected officials and authorities stemming from many different issues, including a barrage of data privacy scandals, accusations of toxic company culture, the negative impact of tech platforms on political debate, and worries over technician overuse and addiction. Recently, growing calls from Capitol Hill have fostered the prospects of new laws aimed at large tech businesses.

Last week, Facebook revealed that hackers stole information which might have enabled them to compromise over 50 million consumer accounts. The massive data breach was yet another setback to Facebook’s standing, since the company is still reeling from the Cambridge Analytica catastrophe, and from its function in a Russia-backed misinformation campaign designed to influence the 2016 presidential election.

The firms were largely unwilling to commit to specific privacy rules and instead pledged to work with the Senate Commerce Committee on a comprehensive national privacy legislation.

Cook said in the interview that he is”exceptionally optimistic” that the subject of data privacy has attained an elevated level of public discussion. “When the free market does not produce a result that’s good for society you have to ask yourself what exactly do we will need to do. And I feel some amount of government regulation is crucial to come out on that.”

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