If you run a site and are looking to get it listed quickly on

search engines, there really is no easier and quicker way than

to also put a blog on the site. It is a known fact that search

engine spiders from sites like Google and Altavista list new

blogs much faster than they list new sites. However, it’s not as

simple as just creating a blog and letting it sit there. You

have to also use tactics like pinging, linking and the use of

keywords. We’ll go over each so that you are able to effectively

use your blog for a quick site listing. We’ll also briefly go

over how to host your own blog on your site.

So how do I host my own blog, anyway,

The easiest way to do this is to install and run a blogging

software from another company on your web site’s server. One

such software that is popular is WordPress. It’s fairly easy to

install and works pretty good on your site. Other blogging

software options include:

Apache Roller

Blosxom

Geeklog

Textpattern

LifeType

Whatever one you choose, be sure to follow the instructions

provided by the company so that the installation goes smoothly.

Where should I put my blog on my site,

Most people who host their blog to help their site get listed

quickly don’t put the blog on the main page of the site, because

the site isn’t all about the blog. Instead they put it in its

own folder at mysite.com/blog/. But you can really put your blog

anywhere on your site, so it’s your call.

What is pinging,

It’s a question that many ask, so don’t feel silly if you don’t

know what pinging is. Pinging is essentially a tracking program

installed on your blog that will notify the site which it is

from whenever your blog is updated. Search engine spiders

usually visit newly pinged sites most often, which is why

pinging is such a crucial part of the equation to get your site

listed quickly. Sites that are newly “pinged” will be visited by

search engine spiders. A visit from the spider equals a listing

on the search engine.

How do I get pinging on my blog,

You’ll have to register with a site that offers weblog pinging.

The most popular pinging program around is weblogs.com. Other

programs offered include Yahoo’s Blo.gs, BlogRolling, and

Technorati. Once you’ve decided on a pinging service, you’ll

have to follow the instructions to install it on your blog. When

you’ve done that, your blog will start getting pinged and

visited by search engine spiders.

What is linking,

Linking is basically having another blog or site link to your

blog. When search engine spiders visit that site and see a link

to your site, they’ll visit your site. Linking is effective both

for sites with blogs and those without it.

How do I get linking,

You get it by visiting sites/blogs that are relevant to what

your site is about. Then you contact the owners of those

sites/blogs, asking them to post a link to your site on their

site. In return, you will probably have to link to their site on

your site. That way, both of you are able to benefit from the

linking.

Why is the use of keywords important to my blog,

Spiders love to visit sites with a good amount of keywords.

People who read your site won’t mind the use of keywords if they

are lightly spread throughout the content of your pages. The key

to this is to make a list of keywords relevant to your blog

posting and then to try to use those keywords throughout your

content. It is important to make sure, however, not to overuse

keywords. Spiders have been trained to ignore sites with

excessive amounts of keywords, so if you use a whole lot of

keywords in the hopes of getting spiders to visit your site,

it’s not going to do you any good. Generally speaking, using

between 2-6 keywords per 200 word piece of content is a good

ratio. It’s pleasing to both readers and search engine spiders.

That’s really all there is to it. Apply the above techniques to

your blog and you will net your site a quick search engine

listing.

To your success,

[YOUR NAME HERE]

P.S. There is no quicker way to get your site listed than to use

a blog. So install a blog on your site today and you’ll be

listed sooner than you could have imagined!