Facebook Plans Content Oversight Board, Tightens Paid Ad Rules

Chief Executive Mark Zuckerberg has said that Facebook should not make such decisions, but defer to an independent body of technologies and human rights specialists with no commercial influences.

Facebook will pick inaugural associates for three-year stipulations, however they will independently decide on prospective membership, Facebook proposed in a draft charter.

Details concerning the board’s cosmetics and appeals process will be finalised after a series of workshops during the next six weeks, composed Nick Clegg, Facebook’s newly appointed head of global events, at a blog article showcasing the charter.

In a press conference in Brussels, Clegg also stated the company will strengthen rules and protects around political advertisements to prevent foreign interference in elections, including those in Europe this year.

Facebook has faced pressure from regulators and the people after last year’s revelation that British consultancy Cambridge Analytical had improperly acquired data on millions of US users to target election advertising.

Fears about interference and misinformation have intensified with elections due this year to the European Parliament and many EU countries such as Belgium and Finland.

“We will need those wanting to conduct political and issue ads to be authorised, and we’ll show a’paid by’ disclaimer on these ads,” Clegg said.

Facebook stated the transparency tools for electoral ads would be expanded globally before the end of June, while the tools are in established in India in February before its elections and at Ukraine and Israel before polls in both.

“We have over 30,000 people working on safety and security across the business, three times as many as we’d in 2017,” the firm said in a statement.

The new tools are similar to those adopted for its US mid-term elections, Clegg said, with all political ads saved in a searchable library for up to seven decades.

This will contain information such as the quantity of money spent and the amount of impressions displayed, who paid for them and also the demographics of people who saw them, including age, sex and location.

The tools will also insure’issue ads’ which don’t explicitly back one candidate or political party but that concentrate on highly politicised topics like immigration.

Defence centres

“These groups will add a coating of defences against bogus information, hate speech and voter suppression,” it stated

Clegg also addressed allegations which Facebook sells user data, stating this was not the situation.

“Selling people’s advice to advertisers would not just be the wrong thing to do, it would undermine how we do business, because it would reduce the exceptional value of our service to advertisers,” he said.

Facebook doesn’t have plans to exchange its own ads-only business model to get a fee-paying service, Clegg said, responding to calls by some as a means to stave off privacy issues.

“We want Facebook to be a universal service. We think that anybody should have the ability to connect to anybody else. The very best way to do so is to offer you the support for free – and that is what the advertising model permits us to perform,” he explained.


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