There are two major types of business models that

entrepreneurs use to make money blogging. The first

and most common way to turn a blog into a profit

making machine is to sell advertising to different

companies and brands who want to reach that blog’s

readers. The second kind of money making blog is one

that helps a single brand improve its image by creating

positive associations between the blog and the product

in the mind of consumers. Both kinds of blogs can

make a lot of money, especially if the creator has a keen

mind for marketing.

If you are blogging with the goal of selling advertising,

there are two basic ways that you can go about

recruiting sponsors who want to put ads on your site;

you can let someone else do all of the legwork, or you

can do the work yourself and keep all of the revenue.

Within the first group, many people make money

blogging by selling space through Google’s AdSense

program. The advantages of this program are numerous,

as it requires very little effort on the part of the blogger

or webmaster to begin raking in profits. However, most

people discover that they make less money through this

method than they had hoped that their blog would earn.

Selling advertising directly to companies who want to

put banner ads or sponsored links on your blog can take

quite a bit of time, but it is often fairly lucrative. If you

have a lot of contacts in industries that are related to the

topic of your blog, you may want to try to go this route.

People who have a strong background in sales and are

experienced at pitching proposals can make quite a bit

of money by renting blog space to interested companies.

The most serious problem with this model is that you

often have to build quite a sizable readership before you

can attract advertisers, which can mean that you have to

do several months of work before you start to make

money blogging.

As blogging becomes a more and more lucrative

business, a lot of established companies are considering

how they can get into the action. One way that

companies are capitalizing on the blog movement is by

having blogs that provide a kind of friendly face for

their corporation. Often, a company will employ an

established blogger to create a weblog designed

specifically to appeal to that company’s customers and

to create positive associations with the brand in

consumers’ minds. More than one writer who never

even dreamed that he or she could make money

blogging has been approached by a company and

offered quite a pretty penny for this kind of gig.

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