LG Electronics said on Sunday that it will start global sales of the 2018 Variations of organic light-emitting diode (OLED) TVs, which are equipped with its Artificial Intelligence (AI) Stage DeepThinQ this week.
The South Korean tech giant said the new OLED TVs would hit the US market on Monday and gradually expand to countries in Europe, South America and Asia down the road, Yonhap news agency reported.
LG Electronics said it would exhibit the OLED TVs at a 500 branches of US retailer Best Buy, showcasing the company’s most up-to-date Alpha 9 processor that delivers improved resolutions by optimising colour through AI technology.
In response to the rising need, LG said it intends to expand the part of OLED TVs in its portfolio to 20 percent in 2018, up from last year’s 15 percent.
LG Electronics said the OLED TVs are capable of producing improved color as every pixel emits light without having to use backlights.
The plan comes as Samsung Electronics Co, LG’s bigger South Korean competition, employs LCD technology that uses backlights for its top notch QLED TVs.