Myntra Taps 9,000 Kirana Stores in 50 Cities to Boost Last-Mile Delivery

Flipkart-owned e-commerce platform Myntra that saw 80 Percent Earnings fall in FY2018 has Dropped Back on last-mile Shipping, tapping into over 9,000 kirana Shops across 50 cities to fast deliver Bundles.

Now, nearly 60 per cent of all Myntra’s product pick-ups and deliveries happen through its”Kirana Delivery Programme” – helping the organization reduce delivery costs, the business told IANS on Tuesday.

“Myntra’s’Kirana Delivery Programme’ is a thriving model introduced by the enterprise to quicken order delivery at the most efficient way possible, while ensuring that we provide a good partnership chance to our kirana partners,” a company spokesperson told IANS.

“We shall continue to innovate, expand and aspire to register more kirana partners in the future too,” the spokesperson added.

The”Kirana Delivery Programme” is an ingenious model introduced by the enterprise to accelerate purchase delivery, while developing a stage for kirana stores to have an additional source of revenue.

“A mutually beneficial version, it has helped Myntra attain greater customer satisfaction and is enhancing the quality of living of the proprietors of many’mom & pop’ shops across the nation,” stated the company.

A number of and beauty parlour owners, amongst others, have also signed up with Myntra for the programme.

The internet fashion retailer narrowed its consolidated reductions to Rs. 178.7 crore for 2017-18, compared with a reduction of Rs 655.8 crore in the last fiscal.

In accordance with business intelligence platform Tofler, the company saw its income growing nearly threefold to Rs. 427.4 crore in 2017-18 as against Rs. 155.6 crore in the last financial year.

In May last year, Walmart purchased a 77 per cent equity stake in the company for a whopping $16 billion.

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