Sony on Thursday established the A7 III camera India with a newly-developed 24.2-megapixel back-illuminated Exmor R CMOS image sensor, enlarging its entry-level full-frame mirrorless offerings in the country. The camera, which was declared worldwide a month, will go on sale beginning March 26 with a price tag of Rs. 1,64,990 (body only).
Even the Sony A7 III is designed to offer a fast-shooting experience at around 10fps rate under a committed high-speed mode which may be accessed using a mechanical shutter or in silent shooting. There’s also AF coverage of up to 93 percent. Further, Sony has provided a 693-point focal-plane phase-detection AF system (PDAF) that was introduced to the A9, supporting 425 comparison AF points. The camera has an updated BIONZ X processing engine that is claimed to improve processing rate by nearly 1.8 times compared to A7 II.
Sony has provided an ISO assortment of 100-51200 (expandable to ISO 50-204800 for still images) and 15-stop dynamic range at low sensitivity settings. The A7 III packs high-precision stabilisation which uses a built-in stabilisation device, gyro sensors, and algorithms to attain a 5.0-step shutter speed benefit in a system that is touted to compensate five kinds of camera shake with a wide range of lenses.
The upgraded picture processing engine on the Sony A7 III supports continuous, accurate AF/auto exposure monitoring for up to 177 standard JPEG pictures, 89 compacted RAW images or 40 uncompressed RAW images. Also, the camera has 4K video recording service across the full width of this full-frame image sensor. There is also 4K HDR support in addition to options such as 120fps high-speed video at 1080p as well as S-Log2 and S-Log3 colour profiles.
For an easy focus experience, the Sony A7 III includes a multi-selector plus a joystick to let users move the focusing points in a frame fast. There’s also touch focus support in addition to AF availability in Focus Magnifier style, and also an ‘AF On’ button. The camera has a 2.3-million-dot XGA OLED viewfinder and a touch-supported LCD screen. There are also dual media slots, with one supporting UHS-II kind SD memory cards.
The A7 III additionally includes a customisable ‘My Menu’ attribute that allows users to enroll to 30 menu items for instant recall. The battery life on the A7 III has been extended also compared with its predecessors, with up to 710 shots per charge. Sony India asserts that the camera provides world’s longest battery life for any mirrorless camera.