How a Japanese Billionaire Took Over the Top Spot on Twitter

What gets Twitter users more excited than a year’s supply of Wendy’s chicken nuggets?

Apparently cold, hard cash.

The most retweeted tweet of time now belongs to Yusaku Maezawa, a Japanese billionaire supporting the e-commerce company Zozotown. His message to the Twitterverse promised 100 winners an opportunity to win a parcel of JPY 100 million, roughly $920,800, if they retweeted him.

Maezawa said his advertising on Twitter was a show of appreciation after Zozotown marketed JPY 10 billion worth of merchandise through its New Year’s sale. His message was retweeted over 5.5 million occasions. He said that he would get in touch with the winners through direct message.

Twitter confirmed that Maezawa’s post is now the very retweeted message about the platform and the tweet is known as a”contest/sweepstakes” advertisement and is allowed on Twitter.

Maezawa is not only a high-profile entrepreneur: He is also supposed to be SpaceX’s first tourist to pay for a trip round the moon. Maezawa said he’d invite up to eight artists to join him on his trip to the moon, leading to the production of artworks”to inspire the dreamer in all of us.”

Maezawa has roughly 6 million followers on Twitter.

The new winner of retweets ousted the former record holder,” Carter Wilkerson. In 2017, the then-16-year-old kicked off a viral attempt for Wendy’s to give him free chicken nuggets for a year. Wilkerson’s tweet earned more than 3.5 million retweets. Wendy’s gave $100,000 to the Dave Thomas Foundation as part of his campaign, and Wilkerson said he raised $5,000 for a local cancer-related organization off the nuggets campaign.

“I do not really take too much offence that I lost the record because just getting my chicken nuggets and getting the cash for charity was important to me personally than breaking the document,” he said in an interview Monday. Now 18 and also a full-time college student, Wilkerson said he expected to be beaten eventually but was surprised by how fast Maezawa amassed retweets. It required Wilkerson about a month after his first tweet to beat the former record holder, Ellen DeGeneres, who published a celebrity-packed selfie taken by Bradley Cooper in the 2014 Oscars. “It is super surprising that I am not there anymore,” he explained.


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