The YouTube Gaming site will redirect users to a new destination for gambling movies on YouTube itself while the YouTube Gaming app will be phased out by March 2019. The reason for this move is to ensure it reaches more players through YouTube rather than a specialised, standalone website and app. Existing features such as Super Chat and Channel Memberships will soon be carried over into the primary YouTube experience.
“We’ve got a robust and vibrant audience about the YouTube Gaming program, but the amount of players we can reach is much bigger on YouTube,” wrote YouTube’s Director of Product Management, Christina Chen about the organization’s official blog. “After all, YouTube is at which over 200 million players come to engage with your favourite games and creators every day, watching over 50 billion hours of gambling content in the previous 12 months . That is why, in March 2019, we’ll retire the YouTube Gaming program and concentrate all our gambling attempts on YouTube where we could reach our entire gaming community.”
Throughout its India release back in 2016, YouTube Gambling consumption trends in the country have been skewed towards matches on traditional formats like the PS4 and Xbox One.
“With regards to overall YouTube intake, Indian audiences are definitely mobile first, with 55% of overall watch time in India coming out of mobile,” said Ines Cha, Head of Gaming Posts and Partnerships for YouTube Asia Pacific in conversation with Gadgets 360.
“Inside the gamer community we’re still seeing console games dominate but as I said, cellular games are gaining ascendance amongst casual gamers.”
Yet , we wonder how popular YouTube Gaming really is. Based on Variety mentioning App Annie data, Twitch’s Android app was the 15th hottest entertainment program on Google’s Play Store while YouTube Gambling was number 283.